Voice and text messaging broadcaster, RelayStation, has announced that it has accepted an invitation to be one of thirty companies to showcase its technology and services to football movers and shakers at the upcoming Leaders in Football (LiF) 2009 conference.
Billed as the world’s most exclusive football event, LiF will be hosted at Chelsea FC on the 7 and 8 October. LiF is an exclusive and independent international conference of 1,000 senior business leaders within the football and sports industry and provides a platform for them to network, share knowledge, ideas, and debate.
Voice broadcasting is now compelling technology for many premier and championship clubs like Aston Villa Blackburn Rovers, Manchester City, Middlesbrough, and Stoke City and they use RelayStation’s services to better engage with their fans in all sorts of ways using voice, SMS, or a combination of the two. They’ve found this method of comms to be immediate, personal, and generate response rates six times greater than direct mail.
Although it might be time off for the players at the moment, the commercial and marketing teams of clubs are working flat out to keep the fans up to speed with what’s happening at their clubs.
With the summer transfer season now fully open, club managers are keen to use RelayStation’s voice broadcasting facilities to present new signings and the reasons behind the signings to fans in conjunction with press briefings and news postings on their websites.