BroadSoft has announced MobileMxDTM – an integrated suite of Consumer and Unified Communications (UC) services optimised for 4G networks and the growing variety of smartphones and tablet devices. With MobileMxD, Mobile Network Operators (MNOs) will be able to provide greater value to their existing consumer services, while tapping into the growing enterprise demand for mobile UC applications.
Fixed and converged operators can leverage BroadCloud – the company’s recently announced cloud-based, hosted infrastructure for Software-as-a-Service (SaaS) communications capabilities – to brand and customise UC and consumer solutions, and to shrink time-to-market for delivering these services. MobileMxD extends these benefits to mobile operators seeking to meet the growing demands by individuals for personalised communication services in both their work and personal life, as well as device freedom from communication services and integrated rich content with communication services.
MobileMxD will enable mobile operators to tap into subscriber revenue opportunities across all major smartphone and tablet operating systems (iOS, Android, etc.) and 4G enabled devices.
“For mobile network operators seeking a path for delivering 4G smartphone and tablet-enabled consumer and UC services– and the increased subscriber revenue that can come with these services – we believe MobileMxD will represent a compelling opportunity to do so quickly and cost-effectively,” said Michael Tessler, president and chief executive officer, BroadSoft. “Through MobileMxD, we are expanding our recently announced strategic approach for fixed and converged operators to mobile operators, providing these operators with a method to monetize their LTE data networks, while integrating voice components.”
BroadSoft will be demonstrating MobileMxD at the Mobile World Congress Conference and Exhibition held February 14-17, 2011 in Barcelona, Spain.