Brocade and Arrow Sign UK Distribution Agreement

Brocade and Arrow Electronics have announced a distribution agreement that will enable the UK arm of the global distributor to offer the full Brocade IP networking solution portfolio. Arrow’s resellers focused on the Data Centre, Infrastructure-as-a-Service (IaaS), and Cloud Service Provider (CSP) segments will benefit from access to some of the most innovative IP solutions on the market, including Brocade Ethernet fabrics and Software-Defined-Networking (SDN) solutions, along with Arrow services to support the sales and after sales process.

Recent research revealed that 92 percent of senior IT Decision Makers (ITDMs) feel that their infrastructure is not agile enough to deliver robust and scalable services to stakeholders or support next generation applications*. The next generation data centre must be able to support the deployment of Cloud environments and handle the demands of the Internet of Everything. As such, it will rely on virtualised and automated systems to operate effectively and efficiently, representing a significant market opportunity for channel organisations.

Arrow will also enable data centre solutions to be financed through the innovative Brocade Network Subscription offering, which gives resellers an advantage in negotiations by offering subscription based financing that allows customers to pay for their technology investments through OpEx rather than CapEx funding.

David Ellis, director of strategy at Arrow ECS UK and Ireland said, “Our commitment to developing data centre solutions that don’t just fix the issues of today, but also address customer challenges five years out, means Brocade IP solutions such as fabrics and SDN are a perfect fit for us and our customers.”

Chris Lamborn, head of distribution EMEA at Brocade added, “With the fast moving shift towards the Internet of Everything, Big Data, IaaS and the Cloud there is a significant opportunity for resellers to help their customers adopt the right solutions now for the data centre environment they’ll need in the not so distant future. However, these can be complex projects involving multiple vendors and Arrow’s expertise and partnerships in this area reflect our commitment to supporting the UK channel in grasping that opportunity to the fullest.”

Brocade already has a number of distribution agreements in place with Arrow worldwide and Arrow already distributes Brocade storage network solutions in the UK. Following the agreement, a demonstration suite will be developed in the UK to support channel sales and training engagements.

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David Dungay

Editor - Comms Business Magazine