JP Rangaswami, MD Strategy & Innovation, BT Design, said: "We're delighted to have hired Martin. He will be an invaluable addition to the team."
Simon Torrance, CEO of STL Partners and the Telco 2.0 Initiative, said: "As one of the most creative thinkers in the Telecoms-Media-Technology sector, Martin helped us develop a set of insights which have now grabbed the imagination of industry leaders. We are grateful for all his hard work and dedication to the Telco 2.0 cause. As we move into a new phase - helping the industry implement these ideas - we look forward to future interactions with Martin in his new role. As perhaps the world's leading Telco 2.0 player today, BT is the best company he could have joined. We wish him all the best with this exciting move."
Martin Geddes said: "It's been a great journey the past three years at STL Partners/Telco 2.0, with enormous progress made. Nobody else in the marketplace of ideas has anything comparable in terms of a coherent industry vision. This foundation will no doubt support ongoing success and growth of the business. I am looking forward to returning to implementation, and will be putting many of the Telco 2.0 ideas into practice at BT. I look forward to the Telco 2.0 Initiative continuing to support BT's need for strategic insight and industry collaboration."