BT Indirect Partner Sales – driving incremental business through sales incentives

BT Retail’s Indirect Partner Sales are driving up the bandwidth following their Q1 sales incentive on BTnet. The programme generated over £4m of contract value and a 23% increase in sales over the previous quarter. The incentive for partners has now moved onto acquiring lines to BT Retail, a scheme that was also very successful last year.

Jacqueline Brimble, Senior Commercial Incentive Manager explains; “the Indirect Partner Sales Channel Incentives are designed with our sales and product specialists to ensure we deliver models that consistently reward our Partners for incremental business. We vary the schemes each quarter and structure them to enable our Partners to generate their own bespoke incentive solutions ‘in house’ should they wish to. Engagement is always high and we benefit from Partner feedback to build on our successes.”

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