BT Target Audio Conferencing Market through Nimans

BT has entered the audio conferencing market with its first-ever professional grade device as part of an exclusive supply partnership with comms specialist Nimans.

The X500 innovation boasts four wireless microphones for meetings of up to 16 people – in addition to a large base speaker for high quality audio performance. Dynamic noise reduction and echo cancellation are combined with full duplex functionality, a 6m connection cable and 50 name and number directory.

Ian Brindle, Nimans’ Head of Conferencing Sales, says the new device is a welcome addition to the company’s extensive audio conferencing portfolio.

“This is a very cost effective out-of-the-box complete conferencing solution. The wireless microphones add a dynamic dimension to any conference call ensuring all parties can easily be heard. They sit neatly within the unit when not in use as part of a compact, user friendly and easy to use overall design.”

BT Account Director, Phil Jones, says the X500 represents the first business quality conferencing device manufactured by the company.

“Over the last 12 months BT has diversified into other complementary product sectors such as broadband extender plugs and headsets. Audio Conferencing was the next logical step and we are delighted by the exceptional value and high performance of this device.” It has an RRP of £399.99 inc VAT.

Phil added: “Working on an exclusive basis with Nimans gives us the clout and strong market presence to make this new venture a massive success. BT enjoys an unrivalled industry reputation for high quality audio performance and we are delighted to have extended this pedigree into a new market segment. It will be a great addition to a reseller’s kitbag.”

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David Dungay

Editor - Comms Business Magazine
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