BullGuard gives Partners the Advantage+

BullGuard has announced the launch of its Advantage+ partner programme. BullGuard’s new offering is an enhanced channel partner programme designed to provide significant margins and a range of business benefits over and above the existing BullGuard Advantage structure.

The new scheme will run by “invitation only” and only apply to resellers where new customer licence activations exceed 500 per annum. Advantage+ offers VIP access to enhanced revenue share and further practical support to make the most of the joint business partnership. This includes a 5% increased revenue share (up to 30% in total), regular sales account visits, dedicated training, consultation on product beta testing, annual partner events and collaborative marketing campaigns.

BullGuard’s existing Advantage programme has been a real success and has seen €10 million paid out in revenue share in just five years. Advantage+ goes even further to give partners the insights, tools and support they need to deliver the award-winning range of consumer-based security software to their customers. Both programmes offer guidance and resources to help partners stand out, get closer to customers and make the most of the joint business opportunity.

Revenue is shared on renewals for the life of the product while a partner remains actively selling BullGuard. And with up to 85% of customers renewing a BullGuard licence, the revenue received could be substantial.

Scott Jackson, Owner at Creative Computing commented: “BullGuard has got it spot on. They deliver a fantastic product at a great price and take great care of their resellers with their Advantage program. Now with Advantage+ we are looking forward to an even more rewarding year. Thank you BullGuard!”

Once registered on the BullGuard Advantage programme, tracking progress and revenue share is straightforward thanks to the BullGuard Reseller Lounge, an online tool that offers a summary of payments, direct contacts for the BullGuard Sales team and the option to claim available revenue share in just a few steps. Resellers can become a BullGuard Advantage partner after just 10 licence purchases.

“I am delighted with the enhancements that have been made to our existing Advantage scheme, which now allows us to offer even greater rewards to our loyal partners,” said Nedko Ivanov, CEO at BullGuard. “We’ve always valued the vital role they play in our success and are pleased that we can continue to contribute a positive return which can have a significant impact on their business.”

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David Dungay

Editor - Comms Business Magazine