Unlike a handheld mobile phone, the desktop form factor provides a fixed, permanent and accessible phone that anyone in the office can use. Mains power keeps the internal standby battery topped up so the phone is always on and working.
The phone incorporates a Microsoft compatible telephone application programming interface [TAPI] so that an attached computer can automate dialling of outgoing calls using customer relationship management [CRM] applications like Goldmine, ACT, Maximizer or Microsoft CRM.
David Robson, Director of Burnside Telecom commented "Our new Office Mobile Phone provides the ideal terminal for viable wireless office propositions from the mobile network operator and service provider. Every office desk should have one."
The multi band magnetic base aerial can be positioned for optimum signal using the phone's signal strength meter. Any possible risk to the user's health from radiation from the aerial is also considerably reduced.
Unlike a fixed line telephone, the Burnside Office Phone can be used anywhere within network coverage without the delay and expense of landline installation or connection charges or fixed monthly rentals when used on prepay tariffs.
The P350 is the first model in this new range of desktop mobile phones. Future models will be capable of working on EDGE and 3G UMTS/HSDPA networks. A wall mounting bracket is available that also prevents theft of the phone and removal of the SIM. The P350 will be available from mobile network operators, distributors, B2B dealers and mobile and landline telephone retailers.