Business Systems, the contact centre specialist and ClickFox, the provider of customer experience analytics (CEA) software and solutions, have announced a partnership agreement and plans to market ClickFox’s analytics software in Business Systems’ suite of technology solutions. The companies are teaming up to address increased demand for customer experience analytics in Europe, the Middle East and Africa (EMEA). Their collaboration will address customer demand and adoption needs in order to provide the best solution based on technology, knowledge and deployment.
“ClickFox is a leader in customer experience analytics and Business Systems is known as the premiere voice technology services organisation in EMEA,” said Ventana Research Vice President and Research Director for Customer and Contact Centres, Richard Snow. “This partnership will leverage their accomplishments at numerous U.S.- and EMEA-based companies to bring customer experience analytics within the reach of companies in EMEA. This will allow companies to address one of today’s critical business issues – understanding the experience of their customers regardless of what channel they use to interact with the company.”
ClickFox is continuing to expand its international presence through increased sales channels. Through this partnership, ClickFox is furthering its commitment to support and enhance success with its EMEA-based customers, and this distribution partnership with Business Systems is a key example. With a firm footprint in multiple vertical markets, Business Systems will resell ClickFox solutions as part of its portfolio.
“There is growing demand for customer experience analytics in EMEA,” Richard Mill, managing director at Business Systems. “We envision tremendous potential to bring ClickFox’s technology to our respective current and potential customer bases – replicating those positive results in additional markets.”