domain sells for $1.1 million

Online domain marketplace Sedo has announced the sale of ‘’ for $1.1milllion. The announcement marks the highest sale of a telecoms-related domain name this year, highlighting a sustained interest in the industry by online investors.

The sale of is the fifth highest reported domain name sale of 2009. The most valuable of the year to date was, which was sold to Toys’R’Us for $5.1 million. The other sales in the top five are for $3 million, for $1.76 million and for $1.7 million.

Recent findings from Sedo’s recent quarterly domain report found that .com continues to claim more than 75% of all gTLDs sold, with the average price for a .com domain increasing by £475 in the last three months.

Sedo has been responsible for two thirds of the top 50 domain name sales of the year so far. The company has brokered some of the industry’s most important sales over the last six years, including, and

Nora Nanayakkara, director of business development for Sedo, commented: “Despite the credit crunch, there is still a hunger to purchase high priced domain names. Organisations and domain name investors alike are still prepared to put forward large sums of money to protect their digital intellectual property.”

Nanayakkara continued: “ will offer its new owner massive online branding opportunities. It will also help drive web traffic since a keyword domain like this will often hold a naturally high search ranking.”

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