“We have seen recent sales growth in three segments of the market which we find very encouraging,” says Chris Berry, commercial director of call recording company Liquid Voice.
“A lot of our business comes from financial services companies, a market that continues to grow. Likewise, sales to local government and major institutions have also increased. For us, it’s far from doom and gloom in the call recording business!”
Current economic conditions call for a more targeted approach by resellers, says Berry.
While latest analyst reports predict a slump in the financial services industry with a loss of up to 11,000 jobs, not all parts of the market have been affected and key areas are buoyant.
“Life insurance companies are gloomy but general insurance companies and building societies remain confident,” says Berry. “Fund management companies, in particular, are optimistic about the future and, like others, have no plans to cut back on capital investment. Our sales to end-users in the City of London are at record levels.
“While the wider market continues in uncertainty, our experience proves there are still many opportunities for resellers. In the current climate, it’s more important than ever to identify and carefully target customers in these niche areas.
“Resellers offering our call recording products have two key areas of leverage: FSA compliance and the increasing need for business management tools to improve profitability. Liquid Voice allows you to knock on two doors at once.”