Callcredit Information Group has announced that it is expanding its focus into the telecoms sector, drawing on the company’s expertise from retail and financial services to bring credit referencing and marketing services to the telecoms market.
As part of the company’s strategy to grow and evolve its telecoms portfolio, it has created a dedicated Telecoms Business Development team which will be headed up by James Blake as sector head.
John McAndrew, CEO of Callcredit Information Group said: “Callcredit is focused on driving innovation into the marketplace and the move into the telecoms sector is an important strategic step for us. The telecoms industry is growing rapidly with consumers all wanting the latest device, from iPads to smartphones. But despite this many of the major operators still face issues around customer loyalty, churn and new acquisitions.
“We have experience working with major blue clip organisations helping develop business intelligence by putting data at the heart of campaigns, from managing databases and identifying new prospects to ensuring protection from bad debt and giving insight into a customer’s credit commitments. We’re now bringing this experience to the telecoms market and are confident we will be able to exceed our long term growth objectives.”
James Blake has been appointed to the new role as telecoms sector head, where he will be responsible for developing solutions to enable telecoms companies to identify and convert new business, while optimising existing customer revenues. Previously at Experian QAS, Blake brings with him a wealth of experience working with top UK operators, and his experience includes specialising in anti-fraud and anti-money laundering solutions across a number of vertical sectors.
Blake remarked: “The dynamic nature of the telecoms market presents an exciting opportunity for Callcredit. With strong links to the retail and financial services sectors, moving into telecoms is a natural next step for the company. Our breadth of expertise and clear growth strategy puts Callcredit in a strong position to develop its telecoms offering and help address key industry issues such as customer churn and new acquisitions.”