Bluebell has built a reputation for managed services in the retail, hospitality and care markets, in particular helping organisations rationalise costs and consolidate services. It operates direct and indirect sales channels and has developed innovative partnerships with organisations ranging from retail franchise owners to systems integrators. It positions itself as a one-stop-shop provider of voice and data services.
The move will see Callstream retaining its operations, customers and staff, whilst also forming part of a wider unified communications offer from Bluebell. Callstream founder, Mark Drury, will continue to manage the business, supported by the existing team in Warwickshire, and will also join Bluebell's board.
The completion of the Callstream deal not only brings the Bluebell Telecom Group a strong blue-chip customer base, but also marks another significant milestone in the company’s ‘buy and build’ drive into the unified communications space.
In five years, Bluebell has grown its turnover from £1m to £11m. The acquisition is the first to be funded from this significant 'buy and build' warchest, secured from YFM Private Equity, Octopus Investments and Natwest.
The acquisition brings Callstream’s fully-managed inbound telecommunications service and powerful cloud-based platform to the group.
“Callstream has a reputation for providing high-quality cloud-based inbound call solutions into contact centre environments which fits perfectly with our wider strategy of becoming the UK’s number one provider of unified communications in our key verticals,” says Michael Smith, Bluebell Director. “Large and medium-sized businesses increasingly want to appoint a single communications provider with the experience, capability and track record of delivering all their voice and data requirements.”
“We represent an alternative option to vendors that might be considering an exit to the likes of Spiritel or Daisy. We are dedicated to investing in solid companies and working closely with them on an ongoing basis, rather than merely acquiring and absorbing customer bases. This approach is clearly illustrated in the deal with Callstream,” said Mick Crosthwaite, Bluebell Director.
Mark Drury, Callstream Director adds: “Joining the Bluebell Telecom Group gives us the opportunity to continue our strategy of growth whilst delivering the same high quality of service to our current clients. We feel this is a new and sustainable approach to a fast-moving and rapidly changing market.”