Carphone Warehouse takes multi-channel to new heights

The Mobile Money Network (MMN) can today reveal that Carphone Warehouse (CPW) is extending its use of the Simply Tap instant mobile checkout functionality and will be rolling it out to customers in a number of innovative ways. Building on the success of enabling sales using Simply Tap on its e-commerce site, CPW is now enabling products sales on its m-commerce site and in-store using the Simply Tap instant mobile checkout.

In a retailer first, ‘Simply Tap’ buttons on the CPW m-commerce site will enable CPW customers to drop products straight into the instant mobile checkout at the push of a button, and make a purchase instantly.

In-store, posters will feature new Apple accessories and shoppers will be able to scan the related QR code through the Simply Tap app and buy the product. These posters will allow shoppers to instantly purchase these products in CPW’s top 100 stores regardless of whether they are stocked there and have them delivered to their home address.

In another first, at the end of April MMN will be releasing a CPW branded instant mobile checkout application for iPhone and Android, powered by Simply Tap. This will signal the launch of a new initiative that will see the Simply Tap instant mobile checkout capabilities integrated into retailer, bank and media owner own-branded apps.

“Our goal is to increase a retailer’s sales conversion in any channel by enabling them to offer their consumers a simple, secure and fast way to check out and buy,” says John Milliken, MD of MMN. “It’s no surprise that Carphone Warehouse is leading the way in demonstrating how the Simply Tap instant mobile checkout can drive sales online, in-store and from its mobile commerce site.”

“As a retailer, we need to embrace new technology and understand the new ways that our customers are choosing to shop. Our customer base is obviously mobile savvy and used to apps – we need to allow them to buy from us the way they want to. Access to products regardless of stock in-store, buying on the move through the mobile device and using their mobile to make it easier to check out online are all key. MMN’s technology allows us to realise our multi-channel potential and improve sales conversion in all our channels,” says Andrew Harrison, CEO of Carphone Warehouse.

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