Cellhire appoints Simon Fort to boost channel presence

Mobile telecoms provider Cellhire has appointed Simon Fort to the newly created position of UK business development manager, reseller channel.

Fort brings 25 years’ experience in mobile and will be responsible for the development of strategic partnerships within the UK mobile telecoms reseller industry. Previously head of mobile at telecoms provider 9 Group, he has also worked with Vodafone, O2, Three and Tesco Mobile.

In a statement announcing the appointment, Cellhire said Fort has honed his skills in product marketing and sales, and developed a deep understanding of the mobile market, its technology and business drivers. In his new role, he will help to build Cellhire’s customer identity, market new products and support the journey of the Cellhire channel customer base.

Fort described Cellhire’s partner proposition as ‘second to none’, adding that the company’s international relationships and its direct access to Vodafone, O2 and EE gives it an ‘unbeatable offering’.

“It’s a great time to join the business because, as a direct wholesale partner for the top three UK MNOs, Cellhire can offer its partners extremely competitive commercials across a wide range of network tariffs and bespoke solutions,” he said. 

“Added to this, Cellhire’s self-service SIM management portal employs network level APIs and allows partners to manage their mobile estate, anytime, anywhere.”

Matt Bennett, Cellhire UK managing director said that Fort’s background will be a ‘real aid’ when onboarding new partners and strengthening the company’s position to resellers.

 “He’s a great fit for our UK and International Airtime solutions, where we have established expert status, particularly in flexible data offerings and M2M/IoT,” Bennett added. “His appointment demonstrates the lengths Cellhire will go to attract the right reseller partner.”

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Melissa Bradshaw

Melissa joined the Comms Business editorial team in January 2021. Following her role as editorial assistant within the Mark Allen Group division MA Music, Leisure & Travel since 2019, Melissa moved over to MA Business in October 2020 and now works as a reporter for two of Mark Allen’s business titles, Comms Business and The Engineer. She is working alongside our editor Charlotte Hathway, writing features and news for the magazine. To get in touch about potential features, contact her at melissa.bradshaw@markallengroup.com.

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