Fort brings 25 years’ experience in mobile and will be responsible for the development of strategic partnerships within the UK mobile telecoms reseller industry. Previously head of mobile at telecoms provider 9 Group, he has also worked with Vodafone, O2, Three and Tesco Mobile.
In a statement announcing the appointment, Cellhire said Fort has honed his skills in product marketing and sales, and developed a deep understanding of the mobile market, its technology and business drivers. In his new role, he will help to build Cellhire’s customer identity, market new products and support the journey of the Cellhire channel customer base.
Fort described Cellhire’s partner proposition as ‘second to none’, adding that the company’s international relationships and its direct access to Vodafone, O2 and EE gives it an ‘unbeatable offering’.
“It's a great time to join the business because, as a direct wholesale partner for the top three UK MNOs, Cellhire can offer its partners extremely competitive commercials across a wide range of network tariffs and bespoke solutions,” he said.
“Added to this, Cellhire’s self-service SIM management portal employs network level APIs and allows partners to manage their mobile estate, anytime, anywhere.”
Matt Bennett, Cellhire UK managing director said that Fort’s background will be a ‘real aid’ when onboarding new partners and strengthening the company’s position to resellers.
“He’s a great fit for our UK and International Airtime solutions, where we have established expert status, particularly in flexible data offerings and M2M/IoT,” Bennett added. “His appointment demonstrates the lengths Cellhire will go to attract the right reseller partner.”