There were three main drivers behind the operator’s decision to select DSA. Most importantly, DSA will enable the operator to offer number selection to its subscriber base. In a country where numbers hold cultural significance, being able to select premium or vanity numbers will provide a key differentiator.
DSA will allow the operator to significantly increase the supply of SIM cards in the market, without incurring unnecessary costs, as resources such as numbers and network space are only allocated when the SIM card is first activated and used. This change in the activation process will result in the operator achieving substantial efficiency and cost savings.
Finally, DSA will introduce new flexibility into the operator’s sales channels. A dynamic interaction with the subscriber on first use can be easily updated to introduce new products to the market, using SIM cards already in retail outlets, saving time over existing methods.
DSA will allow the operator to distribute ‘blank’ SIM cards and the subscriber will see menus displayed on their handset the first time the SIM is inserted into the phone. Shown in their local language, the menu will allow the subscriber to search for a preferred mobile number and select a tariff plan.
“This is the fifth operator to select DSA in Asia, and the first in China. China presents enormous potential for Evolving Systems and DSA, and winning business here is strategically important to us,” said Thad Dupper, CEO at Evolving Systems. “Our entry into the China market resulted from operator generated interest in our DSA solution and follows the success we have achieved in other major wireless markets such as Brazil and Russia.”