Cirrus partners with Semafone to add Link Pay +

Cirrus is adding Cirrus Link Pay + to its expanding portfolio of integrated solutions, to enable Payment Card Industry Data Security Standard (PCI DSS) Level 1 secure payments across all engagement channels. To secure this solution, Cirrus has partnered with Semafone, provider of data security and multi-channel compliance solutions for contact centres.

Cirrus Link Pay + provides a simple and secure way for consumers to make payments using any channel with live agents or automated bots. It replaces online sales processes that typically have required purchasers to either supply their credit card details via unsecure apps not designed for this purpose, or verbally communicated them to agents. Alternatively, to be secure, businesses must ask their customer to conclude the transaction on a website, breaking the seamless sales process and increasing the likelihood of payment abandonment and a lost sale.

Cirrus Link Pay +, which is secured by Semafone, sends consumers a secure payment link at the relevant stage of the sales process. Purchasers can then enter their card details with confidence. The agent or bot does not see the card information but does see a checklist of the steps as completed by the buyer, enabling them to provide relevant advice and support as needed. The online sales conversation is maintained through to successful completion.

Gary E. Barnett, CEO, Semafone said, “To keep pace with the increased use of online payment channels, organisations must follow increasingly stringent regulations, including PCI DSS, and need payment solutions that deliver a secure and frictionless customer experience.

We’re proud to be partnering with an innovative cloud solution provider like Cirrus. Together, we can help organisations solve their critical compliance and security challenges while enabling business to simplify compliance, reduce costs and increase sales.”

Jason Roos, CEO, Cirrus said, “Cirrus Link Pay + provides organisations with the ideal solution for taking secure credit or debit card payments regardless of the communication channel used by customers. It delivers a seamless payment process whether using live agents or automated bots and provides complete peace of mind to both buyers and sellers – and with Cirrus Link Pay + there’s no setup and no rental required to benefit from the solution.”

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David Dungay

Editor - Comms Business Magazine