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Cisco Completes BroadSoft Acquisition

Cisco has completed its acquisition of BroadSoft which will accelerate Cisco’s cloud strategy and collaboration portfolio by adding the cloud calling and contact center solutions to Cisco’s calling, meetings, messaging, customer care, hardware endpoints and services portfolio.

The combined company will offer best-of-breed solutions for businesses of all sizes which will be delivered through VAR and Service Provider partners.

Former BroadSoft CEO Michael Tessler and his organization are joining Cisco’s Unified Communications Technology Group led by Vice President and General Manager Tom Puorro, under the Applications Group led by Rowan Trollope.

Under the terms of the agreement, Cisco is paying $55 per share, in cash, in exchange for each share of BroadSoft common stock, for an aggregate purchase price of approximately $1.9 billion net of cash and investment.

The Cavell Group recently held a webinar regarding the sale. They see this as a pure product driven play by Cisco although there are some areas of overlap between the two companies, namely in the collaboration space. There is also a question mark over Broadsoft’s newly launched cloud conference service as it competes directly with WebEx. You can see that below.

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David Dungay

Editor - Comms Business Magazine