The company adds that solutions in this new digital media systems technology category will extend digital media into new markets and compelling applications for real-time and on-demand broadcasting, to enable organisational transformation by putting the human face back into business.
The Cisco Digital Media System allows users to create, manage and deliver live and on-demand digital media in various formats to multiple wired or wireless connected devices. The solution utilises the power of an IP network as the platform to enhance productivity and business operations by improving communications and collaboration capabilities. The Digital Media System was developed in Cisco's Emerging Markets Technology Group, an internal venture team that focuses on innovation in adjacent markets beyond Cisco's traditional networking audience.
"While the digital media explosion has taken off in the consumer world, businesses are just beginning to realize the potential of video. The Cisco Digital Media System, combined with the power of the IP network as the platform, allows organisations to move to a business environment where compelling interactions and experiences are created and shared," said Marthin De Beer, vice president of Cisco's Emerging Markets Technology Group. "As the worldwide leader in networking, Cisco is making significant investments in new markets like business video, enabling new ways for organisations to connect and collaborate.”