Cisco Names New Chief Marketing Officer

Cisco Systems announced the appointment of Susan Bostrom to the position of Chief Marketing Officer (CMO) and an executive officer of the company. Bostrom succeeds James Richardson, who has been appointed Senior Vice President (SVP), Commercial Business, a new role created to accelerate Cisco’s opportunity in its fastest growing customer segment made up of small and medium-sized businesses.

An eight-year Cisco veteran, Bostrom most recently led Cisco’s Internet Business Solutions Group (IBSG), an organization she created and built from the ground up to bring vertical expertise and Internet best practices to Global Fortune 500 companies, governors, and heads of state. In addition, Bostrom continues to lead Cisco’s Worldwide Government Affairs organization where her leadership has driven and expanded Cisco’s policy thought leadership and coverage of key global issues such as healthcare. Her industry background includes more than 20 years of marketing experience at companies including Cisco, National Semiconductor, AT&T, McKinsey and Company, and FTP Software.

As one of the most experienced general managers at Cisco, Richardson’s tenure at Cisco spans more than 16 years, including leading the company’s Enterprise Line of Business and successively from 1992 to 1999 each theatre sales organisation.

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