Cisco Training Expands

Cluster has announced that its unique Executive Selling courses and coaching services are now available globally, at multiple locations and in ten languages, enabling Cisco Partners all over the world to transform their approach to selling technology and become more effective at the executive level.

The programme enables resellers to develop their ability to sell to board members and senior management executives and provides them with coaching and mentoring to ensure that, as well as learning new techniques, sales professionals also modify their behaviours and become more confident and effective at selling to senior decision-makers.

Matthew Hathorn, CEO of Cluster, states: “Cisco has set its sights on being the number-one IT company and already has partners all over the world – in developing as well as established markets. As those partners look to sell more strategically, they need to sell at a higher level and learn how to convince not only the CTO or CIO, but also the CFO and the CEO of the benefits that Cisco’s business transformational technologies can deliver. Our Executive Selling Programme enables them to learn the skills they need and to develop the competency and confidence to sell effectively at board level. Our global capabilities and our experience in virtual training and coaching means there are no geographic barriers or limitations for Cisco Partners that want to elevate their sales techniques and capabilities. Cluster can deliver courses in every region and in the most widely-spoken languages.”

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David Dungay

Editor - Comms Business Magazine
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