Citrix launches App Delivery and Security Service

Citrix has announced the launch of Citrix App Delivery and Security Service, a new intent-based cloud solution that automates the app delivery process in real-time.

The solution removes complexity from app delivery from provisioning, securing and on-boarding through to management. The service is designed to help IT transform app delivery from a slow, manual process based largely on guesswork into an efficient, automated one driven by business and technical intent. 

For example, administrators can define a maximum acceptable application latency threshold for a region, and servers and systems will adjust to keep app delivery within the parameters.

“Application experience is the new currency for IT,” said Rohit Mehra, group vice president, network and telecom infrastructure at analyst firm IDC. “Organisations that deliver a secure, reliable one can drive competitive advantage and workforce productivity, but to do so requires a new approach and app delivery system that can self-detect issues and automatically correct for them.”

Other key features include self-healing and continuous optimisation with auto-detection of app delivery issues like performance degradation, new demands and outages. Integrated app and API security is included, alongside analysis of data points across 50,000 networks in 200 countries to provide real-time visibility into state of the Internet through Citrix Intelligent Traffic Management.

Geoffrey Knaak, technical manager, senior systems administrator at Aria Systems Inc said that the service will be a ‘game changer’ for SAAS and microservices. “It has the perfect mix of customisability and built-in intelligence that will allow enterprises to deploy their revenue generating apps quickly and securely without sacrificing the functionality that their customers depend on,” Knaak added.

The service will be generally available in the fourth quarter of 2021.

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Melissa Bradshaw

Melissa joined the Comms Business editorial team in January 2021. Following her role as editorial assistant within the Mark Allen Group division MA Music, Leisure & Travel since 2019, Melissa moved over to MA Business in October 2020 and now works as a reporter for two of Mark Allen’s business titles, Comms Business and The Engineer. She is working alongside our editor Charlotte Hathway, writing features and news for the magazine. To get in touch about potential features, contact her at

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