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Cloud4Wi Looks to Crack UK WiFi Market

Cloud4Wi has recently launched the Volare Partner Programme aimed at solution providers, service providers, and system integrators. The programme aims to seize the business opportunity for personalised customer engagement using guest Wi-Fi networks.

Volare uses an over-the-top (OTT) architecture to enable partners to secure high-value targets like retail brands, restaurant chains, and shopping malls by leveraging existing Wi-Fi networks.

The Cloud4Wi Volare Partner Programme offers a flexible structure with different levels designed to accommodate partners’ individual business models and needs. Most importantly, this programme provides everything a service provider, solution provider, or system integrator would need to tackle this growing market, including discounts, deal registration, marketing development funds, qualified leads, comprehensive training, proof-of-concept (POC) programmes, and more.

“Partners are at the core of our business,” said Andrea Calcagno, Cloud4Wi CEO and co-founder. “We’ve introduced this new partner programme to make sure our partners are set up for success, enabling them with a new profit opportunity on top of their Wi-Fi services.”

Wi-Fi is already a must-have for businesses, so using it to deliver services customers want and insights businesses need to compete is a logical and incremental next step. The demand for guest Wi-Fi is growing rapidly. According to Maravedis Research, it’s forecasted that 100M access points will offer guest Wi-Fi services by 2020, producing more than $25B in annual software licensing revenue. This represents a huge opportunity for partners already selling Wi-Fi as part of their portfolio.

“We’re delighted to participate in the revamped Volare Partner Program,” said Scott Pedersen, VP, Network Architecture, Pomeroy. “OTT guest Wi-Fi services are a rapidly growing market that addresses both existing and new Wi-Fi customers. The Volare Partner Program includes all the tools we need to take advantage of this burgeoning market opportunity.”

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David Dungay

Editor - Comms Business Magazine