Cohesity appoints Lipsin as VP of global channel sales

Cohesity has appointed Bill Lipsin as vice president of global channel sales. In this role, Lipsin will accelerate the company’s rapidly growing channel partner ecosystem. Lipsin will be responsible for the company’s go-to-market strategy, channel programs, enablement, and distribution channels. Cohesity offerings are sold exclusively through channel partners.

Lipsin brings more than 25 years of enterprise channel, sales, and marketing expertise to Cohesity. He was most recently a senior partner at The Spur Group, a consulting firm helping companies optimise channels, end-user sales, and business operations to rapidly increase revenues. Prior to joining The Spur Group, Lipsin was vice president of worldwide channels at NetApp.

“Cohesity is rewriting the book on data management, making it easier than ever for organisations to back up and extract value from their data on-prem and in the cloud, while lowering their operational costs through dramatic performance advantages and much simpler administration,” said Lipsin. “I’m thrilled to be coming on board to help accelerate the incredible momentum Cohesity has achieved through their channel ecosystem and their laser focus on customer value.”

“Bill has world-class experience in growing and managing a rapidly expanding and efficient global channel partner ecosystem,” said Rob Salmon, chief operating officer, Cohesity. “He has industry-proven success and is joining Cohesity at the perfect juncture as we continue to disrupt the data management market and look to build even tighter integrations with partners around the world. We are excited to have Bill on the Cohesity leadership team and are looking forward to his positive impact on our business.”

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David Dungay

Editor - Comms Business Magazine