Managing Director Grahame Smee told Comms Business Magazine, “Cohort Technology was established as a value-add distributor in 2007. We are delighted and really pleased to be doing all the right things once again for Shoretel and helping them grow their channel. We have been working hard with them on business development in the last year and this effort has paid off. The Shoretel product is feature rich which makes it easier to sell and has several differentiators when compared to its competitors They have a great team in the UK that wants to work with partners. All of which make the Shoretel product a great proposition.”
As well as Shoretel Cohort also distributes security and encryption products.
“Everyone knows that the market is tough right now but if you have a product set that is sound and operate in a growth market then your own growth, while it may be slower than anticipated because of the recession, is still there to be had. So in general business is good. It’s all about picking the right products and providing the right service wrap.”