In this episode of Comms Business Live, we talk to Scott Goodwin, senior vice president for EMEA and managing director at NetSapiens, about developing a unique service proposition, and why this is important.
Scott discusses the unified communications landscape, and the drivers that can create a situation where channel partners rely on price as their point of difference. As you’ll hear, it is possible to create a value proposition that does not rely on price.
Scott points to a combination of functionality, support and price to successfully stand out in a competitive market.
