With more than four billion phones in use worldwide and internet usage expected to surpass desktop internet usage by 2014, businesses need fast and effective ways to engage across multiple platforms to capture the Voice of the Customer. Confirmit, the leading global software provider for Customer Feedback, Employee Feedback and Market Research, today introduces new features and capabilities to its Survey On-Demand Application (SODA) platform, for creating, deploying and managing multilingual wireless and offline surveys on mobile devices.
Three months after acquiring Techneos, a technology company specialising in mobile feedback, survey and market research solutions, Confirmit brings mobile capabilities to its customers with SODA, providing real-time results for companies to engage customers at the point of experience. Using mobile survey, feedback, panel, ethnography, face-to-face and digital diary solutions, Confirmit customers can now gather data about peoples’ expectations, motivations and intentions on any mobile device.
Combining the worlds of SMS, mobile browser and app-based data collection with a robust reporting suite, new SODA features include: iIntegration with the Confirmit Reportal; Russian language support; Barcode and QR code capture; Enhanced tablet support to include full Android suite complementing iPad support and Amazon Kindle.
“These added features and capabilities to SODA are more examples of Confirmit’s continuing commitment to its global multi-platform users, allowing Confirmit customers to take full advantage of the power of mobile for their feedback and research activities and to keep pace with the rapid growth of mobile engagement,” says Dave King, Executive Vice President of Confirmit Mobile Solutions.