Content Guru kicks off US expansion plan

Content Guru is expanding in the US with the appointment of a new senior hire and an enhanced global partner program designed to offer a complete range of route to market options for the company’s partner base.

As part of its commitment to US expansion, Content Guru has appointed Jim Gibb as Senior Business Development Manager, who is stationed at the company’s US offices in San Jose, California. With more than 25 years’ experience in emerging technology and software solutions, including key roles at Oracle and Nuance Communications, Gibb will focus on supporting Content Guru’s growing customer and partner landscape in the US.

Content Guru has provided contact centre solutions for US federal government agencies for more than 10 years. Key to its expansion into the wider US market is the launch of an enhanced channel program, offering a complete range of route to market options for channel partners in the US, including referral and wholesale distribution, in addition to its existing VAR/reseller model.

“We are implementing a growth strategy to rapidly build upon our already extensive global infrastructure and sales presence, and the channel will play a critical role,” added Ed Winfield, Head of Global Partnerships at Content Guru. “Our enhanced channel program will help enable this growth by meeting the needs of a rapidly evolving channel partner landscape due to the huge shift to Cloud/SaaS/OPEX models.”

“A Content Guru partner is anyone who can enable access to a customer base – be it a master agent, distributor, IT reseller, Systems Integrator, Service Provider, or consultant, as well as a traditional Unified Comms or Contact Center reseller,” explains Robinder Koura, Partnerships Director, at Content Guru. “Our new channel program enables Content Guru to work with all these types of partners to position our market leading Cloud Customer Experience solutions to meet the needs of their customers.”

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David Dungay

Editor - Comms Business Magazine