CounterPath announces CRM integrations

CounterPath has announced today that three reseller partners have successfully developed Customer Relationship Management (CRM) integrations with Bria softphones. These integrations have been developed to keep pace with the demand for integrating Bria softphones into the workflow of businesses worldwide.

The CounterPath in-house developed Salesforce integration currently addresses 19% of the overall CRM market. The nearest competitor to Salesforce is SAP with just under 10% of the market. The addition of new CRM integrations significantly increases CounterPath’s addressable market in a space that saw over 15% growth and totaled over $48B in 2018.

“I am very excited to see the unsolicited development of integrations by our partners, leveraging our easy to use APIs for Bria,” said Todd Carothers, Chief Revenue Officer at CounterPath. “It is a testament to our strength in key SMB markets, wherein we enable businesses to directly integrate Bria into their work processes to increase productivity and reduce direct and indirect costs.”

CounterPath New Zealand-based reseller, Kiwi Internet & IT and Mercury IT, drove the integration of Bria with Microsoft Dynamics.

“Mercury IT has developed an integration between Bria and Microsoft Dynamics CRM,” said Corry Tierney, Managing Director at Mercury IT. “We have utilized Unified Service Desk to enable all the Microsoft CRM cloud features on the desktop. This then allowed us to integrate the CRM application with Bria to provide the features required by our users.”

CounterPath Canadian-based reseller, OMNIVIGIL, developed the integration of their solution with Zoho CRM.

“OMNIVIGIL has developed a solution that enables customers with Zoho CRM to incorporate Bria softphones into their existing business processes”, said Christian Paré, CEO at OMNIVIGIL. “Our integration allows Sales agents to communicate with customers using their Bria softphones from within the Zoho CRM application, offering a truly seamless experience.”

The integration of Bria and these various CRMs provides functionality that includes:
•Call pop – when a call is received, a notification alert is presented within the CRM interface and the associated contact record is displayed.
•Click to call – users can click to call contacts directly from within the CRM.
•Call logging – to capture call records within the CRM system.
•Advanced productivity reports.

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David Dungay

Editor - Comms Business Magazine