CounterPath Focuses on User Experience with Stretto Collaboration

CounterPath is evolving the UC user experience with the release of its new cloud-based Stretto Collaboration solution.

Stretto Collaboration is a standards-based solution that builds on CounterPath’s software-as-a-service strategy. It extends the CounterPath Bria softphone experience by allowing customers to add HD video, voice, messaging, presence, screen sharing and collaboration to their existing UC deployment without requiring any changes to their current communications environment. It can host hundreds of voice and video connections per session and users can join from any device, leveraging Bria or a web browser with a single click.

“Stretto Collaboration addresses a major gap in the market by allowing end users to use a Bria softphone for all UC services across geographically-dispersed internal and external teams,” said Todd Carothers, Executive Vice President of Sales & Marketing at CounterPath. “Leveraging the user-friendly Bria interface, Stretto Collaboration was designed with the goal of mirroring how users actually want to work and interact. Rather than requiring users to install additional software and plugins, or forcing the IT department to significantly update their communications deployment, Stretto Collaboration enables customers to utilize their preferred devices and leverage their existing infrastructure, reducing complexity and cost. Supporting desktop, mobile and web-based users and leveraging the Stretto Provisioning service, the offering provides maximum utility in an easy to deploy method, in addition to providing a rich and seamless user experience.”

Building upon CounterPath’s Bria user experience, which delivers integrated voice, video, messaging, presence and screen sharing, the Stretto Collaboration solution also offers:

•The ability to manage video settings ‘on the fly’ – video layout, camera selection and video quality can be changed quickly during a live session
•Simple and convenient one-click features, including
oClick to join and immediately initiate a multiparty audio or video call
oInstantly screen share with any participant
oToggle button to lock or unlock the session with a PIN
oAbility to add participants directly into the conference
•Rich host capabilities – view and manage participant capabilities such as assign video, presenter control, turn mic on/off, room-wide muting and unmuting, and lock participants from changing mute setting
•Server-based HD audio and video recording with cloud storage support
•Team messaging
•Audio and video conferencing of up to 200 participants

According to recent research, the enterprise collaboration market size is estimated to grow from USD 26.68 billion in 2016 to USD 49.51 billion by 2021, at an estimated Compound Annual Growth Rate (CAGR) of 13.2%. As a per user per month add-on for Stretto Platform customers, the service will provide a new recurring revenue stream for CounterPath’s partners in the IT channel.

The Collaboration Service is designed to be an overlay to any existing PBX and can be added to the Stretto Platform and complemented with Bria 5 for Windows, Mac and Bria Mobile for iOS and Android, with up to 1080p video. The service also includes a web interface to allow non-Bria users to participate in audio, video, messaging, screen sharing, and team collaboration sessions without having to download a CounterPath Bria client.

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David Dungay

Editor - Comms Business Magazine