Crane Mitel Offers Sales Solutions Training to Resellers

Crane Telecommunications has launched of a series of reseller focussed training events to be held regionally, commencing September 2006.

The ‘Mitel Solution Sales Training’ has been specifically designed to provide resellers with the knowledge, tools and confidence to successfully sell Mitel Solutions to existing and new customers alike.

Craig Walden, Marketing Director of Crane Mitel business commented “This initiative has been launched to support Mitel’s Smart Rewards Programme which rewards resellers for selling Mitel applications. Essentially, we are providing the tools for our partners to profit from Mitel’s incentive.”

The training, following an inter-active format of real case studies, demonstrates how key questions can identify potential customer problems and their implications and provides examples of how Mitel solutions have been successfully sold as a direct result.

Crane confirmed the course will be held over a 2 day period with locations determined by the regional demand generated by resellers.

Will Morey, Managing Director added “Selling Mitel is about more than just product knowledge, it’s about matching customers’ needs to Mitel solution opportunities and this course supports that aim 100%.”

At the same time Crane has received the Mitel MiService accreditation to support the launch of their Mitel Services Proposition.

Will Morey, “Having a complete portfolio of non-competitive professional services is a key differentiator for a value added distributor. Crane’s services proposition is more about value than just volume and is designed to complement the skills, capability and capacity of our partner channel.”

Services are a key part of the Crane proposition providing resellers the support and skills to access new technology areas and revenue opportunities. The full range of services launched include Pre-Staging and VoIP Readiness Testing, Project Management, Installation and Maintenance.

Meeting the demands of today’s increasingly complex and technical environment, Crane offer flexible services that can be switched on and off as needed or outsourced completely.

Crane Services covers the entire UK from John O’ Groats to Lands End as well as out of hours support from basic maintenance through to specialist skills for complex installations.

Frank Skiffington, Mitel UK Distribution Sales Manager added “Services are a key part of the end user solution and partners’ outsourcing this to their distributor is a great proposition. Crane’s commitment to service excellence is demonstrated by the recent award of MiService accredited partner for Mitel.”

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