James has extensive experience in the industry, having held senior positions with a number of high profile companies, including OEM sales director at Autoleads and sales director at the Chameleon Group.
During his time at Autoleads, James was an expert panellist for the Federation of Communication Services, and was jointly responsible for the implementation of changes to the MPT1362 code of practice to allow and recommend the use of audio mute leads.
His remit is to regenerate the company’s sales structure, building on CTA’s reputation for product knowledge and customer service, and broaden the product portfolio.
On announcing the appointment, Richard Ackroyd, CTA’s managing director, said: "I have known Adrian James for many years and I am delighted he has taken this opportunity to join the company. With his knowledge of the industry, vast experience, network of contacts and all-round enthusiasm and drive, he is the man to move our business forward."
James commented: "Having been a supplier to the company for a long time I know CTA have an enviable reputation within the industry. I am very excited about my new role and look forward to cementing our relationship with existing customers and developing solid, mutually rewarding business with new customers and suppliers."