Cutbacks Provide Silver Lining For Conferencing Sales

Distributor Nimans says government spending cuts will provide a silver lining for video and audio conferencing sales.

Resellers are set to benefit from increased demand especially from the public sector as organisations turn to conferencing as an ideal alternative to business travel – saving time and money.

Nimans enjoyed a summer sales boom in conferencing, with demand increasing by almost 50% in one month alone. Head of Conferencing Ian Brindle says the trends are likely to accelerate due to the government’s budget cutbacks – providing proactive resellers with many lucrative sales opportunities.

Nimans is enjoying particular success with Polycom’s QDX 6000 video conferencing solution. Resellers do not have to worry about any accreditation to sell this product which is based on plug and play operation.

Brindle added: “With the economic picture remaining so unstable, return on investment is becoming more of a priority for businesses large and small. Spend to save is their philosophy which is a good fit for conferencing. From a reseller’s perspective it’s a relatively easy sell as they can quickly identify increased performance and efficiency gains from reduced business travel.

“In a perverse way, the bigger the economic difficulties, the greater the opportunities for resellers selling conferencing. That’s certainly been the case for us this year.”

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