D-Link Launches New Partner Program

D-Link today announced the launch of its new Partner+ programme for UK channel partners. The revamped programme will provide resellers with four different accreditation levels to better match their needs and give them the flexibility to scale up as their business grows. No matter the level selected, the new Partner+ programme is designed to provide resellers of all sizes with exclusive discounts and upfront discounts of up to 10%, as well as comprehensive training, extensive marketing funds and unrivalled levels of pre- and post-sales support.

“The success of D-Link is entirely based on the strength of our relationship with the reseller community,” said Chris Davies, General Manager, D-Link UK & Ireland. “We have therefore made the new Partner+ programme as accessible and simple as possible; stripping out the complexity of traditional channel programmes and making it easier for resellers of any size to join. In addition, the new tiering of the programme means that we can better address the specific needs of different types of reseller, helping them increase their sales revenues, move quickly up the tiers and ultimately grow their businesses.”

Through joining Partner+, resellers will receive significant financial benefits without having to sign up to unrealistic revenue commitments. As well as upfront discounts and strong margins, partners will benefit from extensive marketing support from D-Link. The programme is flexible enough to allow D-Link to consider any request for funds, as well as engage in bespoke marketing campaigns.

Tony Harrison, Group Purchasing Manager at the Stone Group, said “D-Link always goes that extra mile when it comes to supporting our sales efforts and unlike other vendors it doesn’t make us jump through unnecessary hoops when it comes to training and accreditation. We receive regular updates on the latest products and promotions, which gives us full confidence that we have D-Link’s full backing and support. The D-Link Partner+ portal also provides us with some very useful tools to help us meet the needs of our customers more effectively.”

Through the dedicated Partner+ portal resellers can access detailed product information and useful sales tools such as a “wireless calculator” to help them easily measure a customer’s wireless requirements, and firewall and switching interface demos. These tools will provide value-add to resellers and help familiarise their sales staff with the set up and management of products.

“It has been a tough time for the reseller community over the last couple of years.. A lot of resellers are still paying a premium to be associated with particular vendors, often with very little return. Here at D-Link we have always prided ourselves regarding the levels of support we have provided resellers, as well as the flexibility we can offer – the new structure of Partner+ partner will build on this further. The new channel programme, alongside our growing portfolio of networking, storage and IP surveillance products, should make D-Link a very attractive proposition for a lot of resellers,” added Chris Davies.

Jon Atherton, Group Vice President (Commercial) at Entatech, said “D-Link is a trusted partner and we have always found its products to be both reliable and competitively priced. The new partner programme stands to provide resellers with even more incentives to bring the company’s leading edge green networking technology to the market.”

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