Daisy Distribution launches Vodafone Partner Programme

Daisy Distribution, the mobile distributor arm of Daisy Group, has announced the launch of the Vodafone Partner Programme, aligned to Vodafone’s channel vision communicated in September 2010.

The Vodafone Partner Programme with Daisy Distribution features a tiered channel model with different levels for partners, who will have access to respective performance enablers, support packages and business development tools, based on a capability and performance criteria mix.

Partners will be placed in one of two tiers, Silver and Gold, following an initial period of review which commences in April, and will receive an additional set of tools and support from Daisy Distribution.

The announcement supports the current Daisy Distribution Going or Gold initiative in which partners are rewarded with cash bonuses, tactical promotions, incentives and the opportunity to become approved to supply iPhone on Vodafone by increasing their business on Vodafone.

To learn about the Vodafone strategic viewpoint for the indirect channel, its four pillars that underpin the vision and the standard wrap of support that Vodafone will invest in the programme, channel partners are being invited to a series of online launches on 17th March.

Dave McGinn, Managing Director of Daisy Distribution commented: “We are committed to supporting Vodafone in its channel strategy, but also to doing our utmost to help our partners promote themselves within the forthcoming tiered model. This initiative is multi-faceted and is looking beyond just financial rewards, to include support from us in helping partners with their marketing; ensuring they have skill sets within their business to sell the more complex converged solutions; and in generally providing all the tools we can to promote their success.

“Going for Gold is ultimately about us helping as many partners as we can into our Gold level of the Vodafone Partner Programme once it fully launches within Daisy Distribution, and to ensure that these partners have a sustainable business model and solid foundations from which to succeed in the new Vodafone world. Partners can succeed to reaching the next level once they become more skilled and confident in selling more Unified Communications solutions and prove themselves through the programme’s review process.

“We anticipate that we will have a mix of Silver and Gold partners from the outset, but as we would never put a glass ceiling in place for any partner to grow, we will be supporting them all in striving for Gold status by extending our current Going For Gold initiative. We will equally be looking to expand our base of Vodafone partners and attract Silver partners from elsewhere by virtue of our account management structure and the enhanced tools and services we are investing into this programme launch.”

Dale Parkinson, Head of Vodafone Partner Services, Vodafone UK, said: “Today represents the next step on our channel development path, creating a dedicated partner organisation to build long-term value for partners and customers. Daisy Distribution is a long-standing and valued partner to Vodafone and the natural fit for us to launch the distribution model with. As our business continues to develop and we move further towards a true Unified Communications model, it is crucial that our channel partners have the right training, skills and capabilities to sell solutions such as One Net to grow their business. Daisy Distribution has the infrastructure and ability to bring this to its partner base and has the full support of Vodafone in doing so. The Vodafone Partner Programme with Daisy Distribution is clear evidence of our further commitment to our channel partners and our investment in their growth.”

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