O2 Centre of Excellence Distributor, Daisy Distribution, today announces the relaunch of its O2 Approved partner programme, which aims to bring together its best performing partners.
The showcasing of the relaunched Daisy Distribution programme has now been held, with many existing and newly proposed Approved partners in attendance.
O2 Approved is the distribution equivalent of the direct Centre of Excellence programme and brings together the top performing partners from the base into a framework. Here, they forge closer ties with O2 and all parties share in a more formal arrangement.
The O2 Approved relaunch with Daisy Distribution has been managed in partnership with O2 to reshape the programme, with a new influx of partners and a more rigid performance matrix with an enhanced set of tools, benefits and support.
Key announcements at the relaunch event included the revised performance matrix partners would need to adhere to, as well as a suite of trimmings. These are designed to enable partners to develop new acquisition opportunities, reward sales teams, and secure on-going and renewable customer engagement through the presentation of additional products and services as well an exclusive, multi-dimensional CRM facility.
Head of Marketing, Julien Parven remarked: “Our O2 Approved programme probably means more to us than most other distributors, largely due to the immense success we had with this initially with Fone Logistics. Now, with our business being finally consolidated and integrated, we feel that with the enhancements given us by O2 and with our own unique additions: marketing support, funding packages and other tools, we have a full wrap to enable our partners to develop and significantly grow their O2 businesses.
“Our ambition is clear; to have the most successful and contributory O2 Approved programme within channel and to see our partners grow and evolve as we evolve and grow as Daisy Distribution. We fully support O2 in the relaunch of this initiative and feel that we have something unique to offer our partners to ensure they benefit to the max from their participation.”
O2 Approved was released in July 2008, allowing selected distribution partners access to the Apple iPhone. The programme is underpinned by a performance matrix that has been enhanced and expanded with this relaunch to take into account the key drivers of the O2 strategy of business acquisition; customer satisfaction; landline sales; and customer retention.