Daisy Gets Partners Swinging in Right Direction

Daisy Distribution is once again celebrating the success of a large-scale partner incentive with a 129% performance increase against its Vodafone connection targets.

The promotion, which was supported by Nokia and Vodafone, saw nine of Daisy Distribution’s partners jet off for an exclusive trip to the Valderama Golf Club in Spain last week.

As well as seeing a dramatic rise in its Vodafone connections, during the course of the promotion the firm also experienced over 111% growth in Nokia handset purchase numbers.

The incentive to the Valderama Gold Resort in Spain encouraged Daisy Distribution partners to accumulate as many ‘points’ as possible between 1st November 2013 and 31st January 2014. Points were awarded for every new and upgraded Vodafone connection.

Bonus points were up for grabs if the connection made was of a One Net Express variant or included a Microsoft Office 365 deployment. All SIM-free Nokia Lumia device purchases also carried a bonus point element, creating a natural link between the Microsoft Office 365 and the Windows Phone 8 capabilities of the Lumia range.

Julien Parven, Marketing Director at Daisy Distribution, said: “Our ambition was to continue the growth which we had seen in Vodafone business since the successful move into revenue share in mid-2013. Having the ability to link this with sales of the Nokia Lumia device range, which is the fastest growing model in our sales portfolio, we felt we had a real opportunity to do something special.

“Partners were definitely engaged and it was fantastic to see how committed they were, not only to the incentive, but to the delivery of a great set of sales figures.

“It is important for us to recognise all the diverse areas within our business and to complement those partners that contribute to our combined success.”

The results come hot off the back of the O2 ski trip promotion results that the firm revealed last quarter, announcing that it saw a 118% performance increase against its connections targets and experienced over 200% growth in O2 handset purchase revenues.

The nine winning partners received five-star accommodation for a three-night stay at the Valderama Golf Course, with all rounds, travel, equipment and entertainment provided.

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David Dungay

Editor - Comms Business Magazine