The joint venture is Daisy’s first deal of the financial year and enhances the company’s existing fixed line product suite with a specialist mobile telecoms proposition for the UK small-medium business (SMB) market.
Daisy Mobile will be headed by incoming Managing Director Neil Gething, founder of the successful Isis Telecommunications, a company sold to Vodafone in 2006.
Daisy CEO Matthew Riley believes the completion of the deal and Neil Gething’s arrival underlines the company’s plans to become a complete business solutions provider.
“This represents the fruition of quite a long investigation by Daisy,” said Riley.
“We have been searching for a mobile phone service provider for some time and are delighted the Aerofone opportunity became available. I view this deal as the one that really diversifies Daisy as a total telecoms provider and we are looking forward to the potential in our Joint Venture with Siminn.
“Aerofone is obviously a well known name in the mobile market and I am delighted that a man with such vast knowledge and experience in the industry in Neil Gething has joined to head the Daisy Mobile area of the business.”
While the Aerofone name will change, new MD Neil Gething says it will be business as usual, with the constitution remaining the same.
“This is a name plate change, but obviously the deal enables us to offer a wider proposition to the 35,000 existing Daisy customers and those with Aerofone,” he said.
“Like the fixed line area of the business, Daisy Mobile will have service excellence at its heart and we are committed to providing the market with a full product portfolio in terms of mobile and fixed, voice and data. The marriage of the two companies, each with award-winning customer service, is a mutually beneficial one.”
Additionally the joint venture will allow Daisy to step into the data sector allowing the company to offer mobile data as a lead product.
Neil Gething continued: “This venture will allow Daisy to become a unified telecoms provider with service excellence running through all aspects of the business.
“We have acknowledged that the marketplace has changed dramatically in the last three years and that future lead products will be in data, not voice. With strong products in place we anticipate we will grow the Daisy Mobile division to become a leader in its field.”
Saevar Freyr Thrainsson, CEO of Síminn: "This joint venture is a logical and strategic step in our operations in the UK. Síminn is a market and technical leader in telecommunications and IT in Iceland, offering wide range of solutions for corporations and homes. We will now have increased opportunities to offer some of these solutions to the SME market in the UK.”