The announcement comes following six months of detailed integration between the two businesses.
Anglia Telecom was initially acquired by Daisy Group in the summer of 2009, followed in June of 2010 by the acquisition of Fone Logistics. In the six months since, work has been underway to realise the operational assets of both businesses and fuse these together to deliver the best distribution partner experience.
Daisy Distribution will operate using the banner of ‘encouraging partner success’, under which sits its values and principles of supporting partners in developing new opportunities and in securing growth, as well as creating an internal model that puts the partner first in every aspect of their dealings with the business.
Standing independently of other Daisy businesses, but with the shared resources and benefits of the wider Group, Daisy Distribution operates with its own portfolio of products. In addition to supporting partners of both the Anglia Telecom and Fone Logistics’ bases, it is actively pursuing opportunities with new dealers. The business is also inviting application from solutions providers and other products and applications to enhance its supply chain offering.
Managing director, Dave McGinn, commented: “This rebranding announcement finally cements our place within the Group and provides us with a strong platform from which to grow. We already have strong relationships with our partners and by bringing the two brands together into one we are able to present a powerful business moving forward and expect this to lead to our increasing connection levels with all of our network partners.
“We want Daisy Distribution to be synonymous with quality and service and to be the partners’ choice.”
Daisy Distribution distributes airtime on behalf of O2 as a Centre of Excellence Distributor, is an Orange Federated Partner, a platinum partner with Vodafone and enjoys the only indirect Vodafone agreement in channel.
Both the trading sites in Ipswich and Prudhoe, Northumberland, will continue to operate with partners served and supported from each.