Lancashire-based Daisy Communications is quickly gaining a reputation as “the” company to work for after taking its employees on holiday to Spain.
At the weekend 25 lucky staff from the firm were whisked off to the millionaire’s playground of Puerto Banus for three days of sun, sea and sangria, as well as fine food and a bit of dolphin spotting.
The trip was a reward for staff who hit targets for the company’s sales incentive, launched at the beginning of the new financial year.
Chief Executive Officer Matthew Riley decided to set the sales team the target at the beginning of April and present the Daisy staff with a reward they weren’t likely to forget in a hurry.
“We wanted to really give the staff something to work towards”, he said. “I think the old fashioned style of properly rewarding your employees when they have worked hard is sorely missed in a lot of companies and it is something we are keen to promote here.
“The directors and I think an awful lot about the people who work for us and we saw the Spain incentive as a worthy reward and recognition for consistent hard work.”
Throughout the months of April, May and June all those involved in the incentive were given updates and teasers in the form of suntan lotion, cocktails, beach balls and Spanish phrase books. An area of the office was also decked out to look like a scene from “Baywatch”, serving as a constant reminder of the reward that awaited.
And after smashing the targets set out, true to Riley’s word, the staff were booked in for three nights of Mediterranean sunshine.
On the back of the incentive’s success, the company has another incentive up its sleeve, but is keeping the cards very close to its chest.