Daisy Wholesale is urging resellers to focus on upgrading their customers to Ethernet and EFM as the technology becomes more affordable and allows businesses to embrace convergence opportunities.
It is also suggesting that resellers begin to adopt the technology as a replacement for legacy SDSL services as they begin to enter a sunset period.
In a campaign running until August 31st, the wholesale aggregator will be encouraging resellers to recognise that selling Ethernet and EFM is the natural selection for customers requiring higher bandwidth.
In a bid to capture reseller’s attention and entice end users to make the switch, the company is currently offering the most competitive Ethernet price in the channel, with savings of up to £3,000 a year.
By considerably slashing prices, Daisy Wholesale is also keen to demonstrate how Ethernet is now just as accessible to the SME markets as it is large corporate businesses.
Managing Director Carl Churchill explained: “The Ethernet market has experienced a considerable commercial shift in the past 12 months, presenting some additional opportunities for resellers.
“While Ethernet was once a relatively prohibitive service in terms of cost, this isn’t necessarily still the case. It is therefore important that resellers revisit those customers who have previously looked at broadband and higher bandwidth, including bonded broadband and SDSL (Symmetric Digital Subscriber Line), and offer those Ethernet options.
“Ethernet services are what matters when it comes to high speeds and reliable connectivity. This is what is going to give end users the opportunity to deliver converged applications and additional value added services.”
Daisy Wholesale’s Ethernet campaign has seen the company dramatically cut prices on 10 Mbit and 100Mbit packages by more than 50%.
For 100Mbit Ethernet normally costing £1,800 a month, the company is offering deals from £799 a month, including free installation and a Cisco router on a one year contract. 10Mbit services come in at £599 a month also with free installation and a Cisco router on a one year contract.
Churchill added: “These are circuits that come with guaranteed uncontended bandwidth, guaranteed four hour repair SLA, managed firewall options and resilient auto fail over options with service such as DSL.
“For resellers talking to customers about using higher bandwidth, or looking at upgrading some VPN environments, this is a fantastic opportunity to upsell your services, working alongside your aggregator for marketing and sales support.
“Another great advantage to Ethernet is that it is very ‘sticky’ as a service once you have it installed. Not only does it involve a longer term agreement with the customer, but allows you to interconnect into the end user’s premises. This presents an opportunity to further integrate into that business, cross selling additional products and applications utilising the Ethernet service.”