Danal CS&F, the European joint venture established this year between Korean market–leader Danal Co. and CS&F investor group, today signalled its launch into Europe and its plans to offer on-bill payments to merchants across European operators.
Everything Everywhere has accredited Danal to connect to Orange in the UK under the terms of the Payforit scheme. This accreditation marks Danal’s first foray into Europe, and comes after huge success in the highly sophisticated Asian mobile payments market, and on the back of further success in the US, where it is the only Direct to Bill mobile payment platform directly connected to all US carriers.
Barry West, Chairman, Danal CS&F, said: “Danal is very successful in Asia and America, and we intend on replicating the business model in Europe. Danal is the only Direct to Bill payment gateway directly connected to all national carriers in Korea and America. We are currently in negotiation in over 20 European countries to roll out our service, where our plans are to initially sign-up with one carrier per country. The first Carrier in each country will have a first mover advantage and will be first in line for any new or updated services on an ongoing basis.”
Terfel Roberts, Managing Director, UK Operations, Danal CS&F, added: “Independent research has shown that payments processed through the Danal platform have substantially reduced costs for carriers, particularly in the areas of bad debt, fraud, rebates and customer care.”
“The overall mobile payment experience has also been improved and therefore generated many more transactions wherever Danal’s system has been implemented by a carrier. Danal’s platform is the only mobile payment service that is technically ready and globally proven in embracing the concept of direct to mobile bill and e-Wallet in both retail and online commerce. Our system is cutting-edge technology, secure, transparent and easy to use, and I’m sure all customers will be delighted with it”.