The promotion consists of three separate incentives: Points make prizes for every BlackBerry smartphone purchased, which dealers can redeem for Red Letter Day experience vouchers; a VIP trip to glamorous Monte Carlo for the best performing dealer over the length of the promotion; an evening of dinner, drinks and poker at the prestigious Radisson SAS in Birmingham for the top 20 dealers over the course of the promotion.
There is something for everyone with the ‘Bet on Black’ promotion; for as little as 10 BlackBerry smartphone purchases dealers can receive a free Red Letter Day.
Dealers will be able to track their performance on a dedicated microsite called BetonBlack, where there will be a real time counter. The site will also offer details of the incentives and handsets included.
Head of marketing, Jason Kemp, said: “This promotion reflects our commitment to our partners, both dealers and manufacturers, and is sure to be a success for everyone involved.”