Data Select is the largest pre-pay SIM-only distributor in the UK and has direct relationships with all the UK networks. Lycamobile, which launched in the UK last month, enables consumers to make high quality, low cost international calls directly from their mobile without entering access codes or PIN numbers.
Milind Kangle, CEO at Lycamobile, said: “Data Select has got the ideal distribution channels to market our product most effectively to our target retailers and sub-distributors. It will be one of our key business partners helping us to increase our distribution footprint in the UK and achieve our subscriber target of one million within a year.”
George McPherson, CEO at Data Select parent company, Phones International Group, added: “Data Select is delighted to have been selected to work with Lycamobile. With our relationships and reach within the SIM-only market combined with Lycamobile’s proposition this is an exciting partnership.”
Lycamobile is supported by a £10 million advertising and marketing campaign featuring Globeman, a culturally aware icon representing Call the world for less.