deCarta, supplier of software and services for the location based services (LBS) industry, has announced the launch of deCarta Mobile Search, a brand-able mobile local search alternative to traditional internet search engines, designed specifically for mobile operators, directory service providers, and handset manufacturers.
Similar to traditional search engines, deCarta Mobile Search provides maps, address finding, routing, directions, and freeform text search of local content from leading content providers.
Examples include: restaurant reviews, weather, traffic, movies, events, news, yellow pages, and more. However, several features make deCarta Mobile Search a more compelling alternative for mobile operators, directory providers, and handset makers, including: The ability to add content and manage the way content is presented to users; Powerful spatial search algorithms that allow mobile users to find more relevant points of interest than the traditional search providers
deCarta Mobile Search lets mobile operators, directory service providers, and handset makers take control of, and enhance, their user’s mobile search experience, local content, and business model.
deCarta’s first major customer for deCarta Mobile Search is T-Mobile, a division of Deutsche Telekom AG.
T-Mobile will roll out deCarta Mobile Search in Q4, 2009 according to the local needs of each market. Initially launching in the UK, Germany, Austria, and the Netherlands, other operating companies will follow in the future.