Dagher begins her new role September 7 and will report into Bill Scannell, Dell Technologies president, global sales and customer operations.
Dagher returns to Dell after three years as president of Cisco Systems Canada. Prior to Cisco, Dagher held sales and leadership roles in Dell’s Enterprise segment and Infrastructure Solutions Group. She has also held channel leadership roles at Bell Canada and has a strong track record of removing partner complexity and delivering simplicity to customers.
“Dell’s commitment to the channel is unwavering, and with Rola assuming the Global Channel Chief role we’re poised to continue the winning streak we’ve been on since the formation of Dell Technologies,” said Bill Scannell. “Rola is passionate about partners, and we’re excited to have her at the helm of a channel business that has grown to deliver $52B in orders revenue annually while driving greater clarity and predictability of engagement for our partners.”
“Partners are the foundation of our success today and tomorrow, and I’m inspired by the passion and drive of Dell’s channel team,” Dagher said. “My commitment is to listen, learn and lead through our partners to deliver best-in-class transformational solutions and a digital-first customer experience. I’m looking forward to building upon our deep relationships with partners and leading this incredible organisation to further success.”
The Dell Technologies Partner Programme is built to be simple, predictable and profitable. Partners have asked for predictability of engagement, so Dell is aligning the channel with core sales teams in each region.
Dagher succeeds Joyce Mullen who, after a 21-year career at Dell, announced her departure in July. EMEA channel lead Anwar Dahab will continue in his current role, with Denise Millard continuing to lead Global Alliances.