SeekBroadband.com, the independent resource for broadband services in the UK, believes the debate was very encouraging and highlights the progress now being made in preparing Britain's infrastructure, but also bought to light the challenges that lay ahead in getting Britain truly connected.
Promoting digital benefits and offering digital skills is key, said SeekBroadband; although over half of the UK population is using broadband, there are still a significant number that are not online for various reasons. Many of these people are often not aware of how broadband could benefit their lives.
A fear of technology may also still be prevalent, said Manoj Solanki from SeekBroadband.com. “Promoting the benefits of a Digital Britain and persuading these users to actually get online will be a big challenge for the Government. Gordon Brown explained that there will be a need to provide and promote digital skills. This will play a key role in getting these users online.”
Solanki suggested that one way to do this is to provide free and open classes to educate them on the benefits, such as online banking, shopping, watching TV content, listening to music and online gaming to name a few. Many would also welcome the opportunity to learn any PC skills they need in an open and non-intimidating environment.
Solanki continued: “Small businesses owners can also benefit from broadband in their line of business. There is potential for better communication with employees and customers, cost savings, increased efficiency and home or mobile working. Yet there are still many small businesses who hardly use the internet, and barely use email.”
And on rural broadband users, Solanki stated: “From some of the feedback I’ve seen and heard so far in response to the Digital Britain summit, many rural users are concerned that their areas will not receive enough attention, and that plans seem to concentrate on cities and towns. Users in rural areas offer suffer from a lack of broadband availability, or performance that simply isn’t good enough to be useful. Despite the prospect of a Universal Service Obligation to provide broadband to every household in the UK with a minimum speed of 2Mbps, I think rural users would like further reassurance that they are not going to be left behind.”
On BT’s investment into this area, Solanki added that to continue on the road to superfast broadband, further incentives and rewards will be critical to ensure that adequate investment continues into something that is likely to become vital to the UK economy.