One mobile phone network has increased its website sales conversion rate by almost one third over the past month after enlisting the support of north east digital marketing agency to deliver a project to make the site more user friendly.
Talkmobile teamed up with Newcastle-based digital marketing specialists, Silverbean, to help increase the conversion rate from site visitors to the Talkmobile website into actual sales of SIM cards.
The website wasn’t converting at the levels expected following its launch in August, so prior to investing in a significant marketing campaign, Talkmobile enlisted Silverbean’s expertise to carry out a usability study to help realise the site’s full potential.
Silverbean took a two pronged approach to the project which involved utilising analytical data packages to gain an understanding of visitors to the website and employing best practice usability methods to further generate sales.
Key areas of the study included evaluating the effectiveness of the website as a sales channel, improving efficiency of the purchase process and establish whether the website supported users’ goals.
Silverbean made recommendations on the overall design, layout and information architecture of the site to make sure key information, including promotion, was visible to visitors and that it was easy to navigate.
Andrew Beckett, head of online business at 20:20 Mobile, Talkmobile’s online solutions partner, was impressed by the service provided by Silverbean and by the impact of the usability study on sales. He said:
“Silverbean worked with us to gain a better understanding of the front end efficiency of the website. The combination of their expertise in website usability and access to the latest technologies has helped us deliver a huge impact on online sales for Talkmobile.”
John Ryder, head of client services at Silverbean, oversaw the Talkmobile usability project. He said: “Talkmobile recognised the need for a more user friendly website to increase the conversion rate of visitors into sales. We were really pleased to have the chance to demonstrate our expertise with a leading telecommunications firm and it’s fantastic to see that as a result of our recommendations they have seen an increase in conversion rates by 30% in just a month.”
Silverbean is a digital marketing agency based at the Hoults Estate that provides a range of specialist marketing services designed to help brands and businesses generate more leads, more customers and more sales online.