Digital Signage Demand on the Rise

Put yourself in the picture and take advantage of growing revenue opportunities from digital signage. That’s the advice from Videonations who are reporting a 15% rise in demand since the start of the year.

Retail, business and entertainment industries are key sectors to target as digital signage adds a dynamic edge to point of sale displays, accelerates brand awareness and provides instant news and information updates.

Now part of the Nycomm Group of companies that includes Nimans, resellers can access a wealth of additional AV and conferencing support.

“Traditionally digital signage was used to display welcome messages in reception areas or waiting times in surgeries. But it’s application is now much more widespread due to advances in technology and more cost effective pricing,” says Videonations MD Ian Carter. “For example 24 hour service stations, bus stops, lottery kiosks and conference venues are all popular locations.

“Technology has moved on and the latest LCD and LED screens are cheap to run, don’t suffer from screen burn and allow high quality videos to be played on a loop. Increasingly businesses are using digital signage as part of their internal communications which is fuelling further demand.”

Carter added: “Digital signage allows companies and their brands to display images, video, live TV and text on a single screen. Many can be controlled from a central location over a network for easy management, utilising RSS news feeds for example. There’s been a significant jump in demand this year and we expect the upwards momentum to continue. Digital signage provides a very lucrative and complementary reseller revenue stream.”

Digital projectors, interactive whiteboards and room booking solutions are also growing in popularity for Videonations, renowned as a market leader in video and audio conferencing.

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David Dungay

Editor - Comms Business Magazine
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